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Updates from Blackblot - Product Management Expertise
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  • 11/01/16--21:09: Why be market-driven?
  • Question : "I work as a software product manager for a sales-driven company and business is good for us. Why should we consider becoming a market-driven company?"

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    Question : "We are trying to tailor the PMTK templates for our own internal needs, but some of that content can be arguably placed in different documents. Can you please clarify this discrepancy?"

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    Question : "How should one make a move from core engineering/development or R&D to product management?"

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    Question : "Is the Quality Assurance (QA) Engineer a part of the Development or the Product Management department?"

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    Question : "In the Blackblot Strategic Product Manager™ course that I attended there is a bullet point in the training slides that refers to 'Confusing Marketing with Sales'. Could you please expand on this topic?"

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    Question : "I am recruiter and in the process of evaluating candidates for an open product planner position with a client (global software company). Which professional and personal skills should I be looking for in candidates for product planning positions? How can these skills be evaluated?"

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    Question : "Over the last weeks I have met several product managers with a traditional hardware product line, mainly from veteran companies in the industrial arena. They have now started selling software to increase the value of their offering. But very few have been able to generate profit from the software sales, even though it really adds customer value. The customer wants the...

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    Question : "What are the common effects of being technology-driven?"

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    Question : "Are product managers really the CEOs of their products?"

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    Question : "Can technical engineers who had many years in development become good product marketers?"

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  • 11/01/16--21:09: Problem Space and PMTK
  • Question : " The place where the PMTK methodology provides a major insight is the revelation that there IS a problem space that requires attention and this is usually the weakest role in the product management domain. Is this correct?"

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    Question : "I am a software developer with several years of experience and wish to get into product management. I wish to know how I can break into the product management profession. Please advise."

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    Question : " Most of the product managers that I have been in contact with have to coexist in both the problem and solution spaces at different times. How can this be reconciled?"

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    Question : "Writing product requirements strikes me as a product manager's responsibility as long as they stay in the problem space. Is this correct?"

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    Question : "Is 'Product Manager' a job title or a role?"

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    Question : "In the training we had learnt the second PMTK foundation rule of ‘Product management resides solely in the problem space’. However, I find that this statement is simply impractical when matched with reality. Please comment."

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    Question : "I define Product Portfolio Management as: 'Prioritizing creation, enhancement or termination of an offering, process or product feature.' What principles of product portfolio management have been developed, and preferably used successfully? 

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  • 11/01/16--21:09: PMTK and Stage Gate Models
  • Question : "How can we map the PMTK Action-Model of Blackblot's product management methodology to the Stage-Gate ® Model for product innovation?"

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  • 11/01/16--21:09: Service as a Product
  • Question : "Can you apply product management to a service?"

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    Question : "I keep running into confusion about the 'use case' within the MRD. The problem is that my colleagues have an entirely different idea of a 'use case.' They use it as what I would describe as a design tool. They get into the details of step by step action-result, which looks to me like a work flow analysis developed by UI designers."

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  • 11/01/16--21:09: iPhone Product Positioning
  • Question : "If I were to write a Positioning Statement for the Apple's iPhone, I would write it this way: 'For the <mobile user> who <needs a single multipurpose handheld device>, the <iPhone> provides <a phone with Internet access and a widescreen audio/video player>. Unlike <a BlackBerry>, the...

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    Question : "I find there's confusion among technical people about the Positioning Statement, but I'm confused as to why they are confused. Can you please clarify?"

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  • 11/01/16--21:09: Invention and Innovation
  • Question : "What is an invention and what is innovation? Are they actually the same?"

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    Question : "I am attending product management training, learning Blackblot's methodology and realized that I need to rethink my true job title which may not be Product Manager. How can I determine what my real job title should be?"

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    Question : "What am I expected to know if I want to be a product manager?"

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    Question : "Is product design a part of the product management domain?"

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    Question :  "The PMTK includes a product requirements document. Why is this so if the PRD is not the responsibility of a product manager?"

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  • 11/01/16--21:09: Agile and Product Management
  • Question : "Everybody is talking about agile product development. What exactly is agile and what is the relationship between agile and product management?"

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  • 11/01/16--21:09: Flawed Product Feature
  • Question : "In the product requirements module of the Strategic Product Manager course I had attended there is a slide about the 'Chevrolet Cavalier Anti-jacking Devices'. Could you please expand and provide more information about this example?"

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    Question : "What do product managers needs to have in their résumé?"

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    Product management is a core business function that is of profound significance for technology companies. This is due to the fact that technology companies and their products' probability of success are deeply affected by the maturity level and type of product management that is being practiced in the organization. This proclamation document strives to explain the relationship between...

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    This review explains the forces that shape contemporary product management training programs.

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    Question : "What is considered to be a good ratio of product engineers to product managers? I know this will depend on many factors so am not expecting one answer. However, I am looking for some industry data that represents a good practice." Answer : Unfortunately there is no credible industry data about the recommended or actual ratio between product engineers to product...

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    This forward-looking analysis outlines the dichotomous future of product management.

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  • 12/17/17--11:09: A Tale of Two Russian Jets
  • An account of the 1993 Fairford incident and a classic example of enduring product management.

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    Early Market Dynamics Product management is an established profession.  It has formally been in existence for several decades and is a well-recognized corporate function for many industries, particularly in the technology sector.  Companies require efficient product management processes, coupled with competent people to execute those processes.  Many individuals have built successful...

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