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Updates from Blackblot - Product Management Expertise

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  • 11/01/16--21:09: Why be market-driven?
  • Question : "I work as a software product manager for a sales-driven company and business is good for us. Why should we consider becoming a market-driven company?"

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    Question : "We are trying to tailor the PMTK templates for our own internal needs, but some of that content can be arguably placed in different documents. Can you please clarify this discrepancy?"

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    Question : "How should one make a move from core engineering/development or R&D to product management?"

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    Question : "Is the Quality Assurance (QA) Engineer a part of the Development or the Product Management department?"

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    Question : "In the Blackblot Strategic Product Manager™ course that I attended there is a bullet point in the training slides that refers to 'Confusing Marketing with Sales'. Could you please expand on this topic?"

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    Question : "I am recruiter and in the process of evaluating candidates for an open product planner position with a client (global software company). Which professional and personal skills should I be looking for in candidates for product planning positions? How can these skills be evaluated?"

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    Question : "Over the last weeks I have met several product managers with a traditional hardware product line, mainly from veteran companies in the industrial arena. They have now started selling software to increase the value of their offering. But very few have been able to generate profit from the software sales, even though it really adds customer value. The customer wants the...

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    Question : "What are the common effects of being technology-driven?"

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    Question : "Are product managers really the CEOs of their products?"

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    Question : "Can technical engineers who had many years in development become good product marketers?"

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  • 11/01/16--21:09: Problem Space and PMTK
  • Question : " The place where the PMTK methodology provides a major insight is the revelation that there IS a problem space that requires attention and this is usually the weakest role in the product management domain. Is this correct?"

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    Question : "I am a software developer with several years of experience and wish to get into product management. I wish to know how I can break into the product management profession. Please advise."

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    Question : " Most of the product managers that I have been in contact with have to coexist in both the problem and solution spaces at different times. How can this be reconciled?"

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    Question : "Writing product requirements strikes me as a product manager's responsibility as long as they stay in the problem space. Is this correct?"

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    Question : "Is 'Product Manager' a job title or a role?"

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    Question : "In the training we had learnt the second PMTK foundation rule of ‘Product management resides solely in the problem space’. However, I find that this statement is simply impractical when matched with reality. Please comment."

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    Question : "I define Product Portfolio Management as: 'Prioritizing creation, enhancement or termination of an offering, process or product feature.' What principles of product portfolio management have been developed, and preferably used successfully? 

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  • 11/01/16--21:09: PMTK and Stage Gate Models
  • Question : "How can we map the PMTK Action-Model of Blackblot's product management methodology to the Stage-Gate ® Model for product innovation?"

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  • 11/01/16--21:09: Service as a Product
  • Question : "Can you apply product management to a service?"

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    Question : "I keep running into confusion about the 'use case' within the MRD. The problem is that my colleagues have an entirely different idea of a 'use case.' They use it as what I would describe as a design tool. They get into the details of step by step action-result, which looks to me like a work flow analysis developed by UI designers."

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