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Measuring Product Success or Failure

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Question : "How can we measure the success or failure of a product?"

Benefit of Using MRD

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Question : "Quite frankly, so called product management is really all about having some good old fashioned common sense. For example, why do we need an MRD if with Agile we can just build the product as we go and suffice with a Product Backlog?"

Optimal Number of Products to Work On

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Question : "How many products can a product manager work on effectively at one time? In my experience I've met several product managers and all of them were working at several (from 2 to 5) products at the same time. But all the products were not huge. What is the optimal number of products to work on at one time?"

Free or Fee Products and Services

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Question : "From a product management point of view, should free services be planned and marketed differently than paid ones?"

Communication between Product Management and Development

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Question : "I am finding it hard to ensure that my market requirements are clearly communicated to all developers in the project team. In the perfect scenario, I assume this would be the responsibility of the Project Manager, but that does not seem to cover all the bases in our organization. Can you recommend some best practice guidelines for this?"

Implementing a Product Management Methodology

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Question : "What is the recommended process of implementing the PMTK product management methodology? How would you overcome in-house resistance and political interference?"

Business Value of a Product

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Question : "What are some tools or models that product marketers can use to express the business value of a product?"

Product Planner Vs. Product Architect

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Question : "We are back from the training and I need a tool or table to quickly explain to a work peer the key differences between a Product Planner and a Product Architect. Can you help?"

Product Management Motto

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Question : "As a profession and discipline, does product management have a motto? Is there something that product managers should always keep in mind?"

Product Manager’s CV

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Question : "Is there a particular approach to take when preparing a résumé for a product manager? Can you provide some examples of properly written product manager résumés?"

BRD Versus MRD

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Question : "Can you please explain the differences between a BRD and an MRD with respect to both new products and product enhancements? Is a BRD the same as a Business case?"

Successful Product Manager Skills

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Question : "I am a software engineer with six years of solid work experience. I have very strong technical skills. I also have an MBA degree from a good university. I am now interested in a product management position as part of growing my career and working more with customers. What other skills would I most require to be successful as a product manager?"

What is a Product?

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Question : "Although my question might sound very basic I am still going to ask it – what is a product?"

Market-driven Product Management in Technology Companies

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Question : "Why is it critical to introduce market-driven product management practices into technology companies?"

Product Management Certifications

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Question : "Should product managers get a project management professional (PMP) certification? Should I get a certification in product management and which certifications are available?"

MRD Quality Metrics

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Question : "My company is in the process of adopting the Blackblot format of writing MRD's and we are seeking some tangible metrics to help us verify that we are properly implementing the methodology.

Product Planner Time Allocation Guidelines

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Question : "We have just completed the training. How much time and effort should product planners devote to the different tasks in their role?"

Preparing a Market Study Report

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Question : "I am a product marketing manager with an international corporation that designs and manufactures plastic products. I have been tasked with preparing a market study report and a competitive analysis report for one of our products. Which resources are required to prepare these reports? What are the key points in these reports? Which obstacles might I encounter when preparing...

Evaluating a Product Manager's Performance

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Question : "I am a product manager in my organization. How does one evaluate a product manager? During my appraisals, against what parameters should I be measured? What are the qualitative and quantitative measures?"

Division of Labor – Product Management

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Question : "There is always some contention between Product Management and the other organizational departments, particularly with Development. How can we foster healthy interpersonal relationship across various departments in an organization?"
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